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You need to know what data to collect, how and when to make product decisions.

We believe in simplicity. You see this page because you already have listed the problems in your mind. We don’t want to rob your time with unnecessary fluff. So here is how we can save you.

Big Data. We are living in the big data era. Almost everything can be measured and we have access to more data that we can realistically consume and understand in a lifetime. The real question is what data should we really look at. What is the most important information that can help us to make effective product decisions?


You probably landed on this page because you are facing a problem related to the above. You are probably looking for some clear guidelines what data to collect to make effective product decisions.


Over the years we have dealt with multiple products, analysed petabytes of data and have seen good and bad examples of practices with regards to collecting data. Our consultants helped building large data platforms, used many different analytics tools, worked with a variety of data scientists and data engineers over the years. We can do data analysis and data engineering for you and we also have our connections in the industry and can help you connect with the right people.


But most importantly we have the expertise to support you in making your decisions about what data to collect to make effective product decisions. Some of it can be that simple of defining the right funnel or segmenting the right way. On the other hand it can be of complex nature, for example building a smart data product based on you can build a unique solution for your users.

1 hr video call with one our product experts

Here are the things we can do for you

Data collection specification

Supporting you by identifying what data to collect, what platform to use for that (Google Analytics, Mixpanel, Firebase, etc.) how data should look like. We do this, based your actual product.

Data usage trainings and consultations

Teaching you and your organization to become data-aware. Helping them to effectively use data for making decisions every day. Teaching them using the right tools.

Product focused data analysis

Analysing your data and extracting insights from that, that you can use for making decisions to make your product better.

Contact us if you are interested in any of the above.